Perhaps these are the two most central and important questions about the role and significance of current marketing activities for a business, regardless of whether it is large or small. Marketing today is no longer simply communication activities to promote information so that customers know the company's brand, but has almost become a main activity that brings sales to the company, helping the company survive and develop sustainably. In short, marketing today is to get numbers - to get numbers, you have to market and market effectively!

According to eMarketer's report, investment in digital marketing has reached more than 500 billion USD globally by 2023 and is expected to continue to grow at a rate of 15% per year. However, many SMEs still have difficulty applying effective digital marketing strategies, leading to 68% of small businesses not achieving their expected revenue growth targets.

Realizing the importance of marketing activities in the existence and sustainable development of enterprises, the Vietnam Business and Startup Club (VSBC) has coordinated with member units to organize the CEO Cafe seminar - Television version - with the theme "Effective digital marketing strategy for SMEs". The seminar is a valuable opportunity for enterprises to exchange - connect, learn knowledge and practical experience from leading experts and is an opportunity that could not be better for enterprises, especially small and medium enterprises to review and optimize their marketing activities, helping enterprises develop sustainably and overcome in today's fiercely competitive environment.

With the spirit of doing for the community and doing for ourselves and with all the enthusiasm of the Organizing Committee, we believe that this will be an event that brings a lot of value to enterprises.

For a strong Vietnamese business community tomorrow, register and spread the value of the event today!

What has your business done to make people know you? And what has your business done to get customers in today's digital age?

LIMITED OPPORTUNITY FOR THE FIRST 100 BUSINESS OWNERS TO REGISTER

By participating in the event, businesses will receive:

Participants

03

AGENDA

13:30 - 14:00

14:00 - 14:45

15:30 - 16:30

16:30 - 16:45

14:45 - 15:30

PHÁT SÓNG TRÊN 5 ĐÀI Ở CẢ 3 MIỀN

Thu hút từ 2.000.000 - 5.000.000 khán giả xem mỗi tập. Nơi thể hiện tiếng nói của cộng đồng doanh nghiệp vừa và nhỏ qua kênh truyền thông chính thống đến với các cơ quan quản lý nhà nước.

Mr. Nguyen Kim Huy

Founder & CEO Creative Point

Member of the Executive Committee of Ho Chi Minh City Young Entrepreneurs Association
Top 100 Outstanding Young Entrepreneurs in Vietnam 2019

Over 15 years of experience in consulting and implementing B2C Marketing strategies, consulting on Marketing & Sales strategies for over 100 international brands such as KFC, Rohto, Total Energy, Roche …

Mr. Nguyen Huu Phuc

CEO Majoris

Over 12 years of experience in Digital Marketing, including over 8 years in the role of managing, building and expanding the market for many B2B and technology businesses in Vietnam, including Decision Lab, KMS Technology, and other companies.

Currently, Mr. Phuc is the CEO of Majoris Digital, a Marketing Agency specializing in providing strategic solutions and implementing Digital Marketing and Advertising. Majoris Digital aims to support market development and increase revenue for technology startups and small and medium-sized B2B businesses in Vietnam and Southeast Asia.

Mr. Vo Thanh My

Chairman of SVDCA - Southern Digital Media Association
Founder & CEO Navee

Over 15 years of experience in the field of digital marketing and communications services.

In May 2022, he officially assumed the position of Chairman of the Southern Digital Communications Association (SVDCA), a part of the Vietnam Digital Communications Association (VDCA) under the Ministry of Home Affairs, established in 2011 to support all businesses related to digital technology and digital communications.

His dedication, hard work and professionalism in implementing communications and marketing projects have been recognized by many businesses in the industry. His approach to managing organizations and projects has always focused on one thing: helping businesses achieve sustainable growth by applying digital transformation, digital technology and digital communications.

Speaker presentation

PARTNER UNIT

SPONSOR

CAFE CEO
PHIÊN BẢN TRUYỀN HÌNH

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